Toronto Raptors

Justin Alliman Shares His Story In New Book “Before My Glory”

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It was once said that “ you never really know someone until you’ve stood in their shoes and walked around in them” well here’s your opportunity.

Justin Alliman, who recently turned 31, has decided to give readers an all access story to how he became the person we all know him as today. In his first official book he takes us through an introduction of his childhood riddled with trauma all the way to the start of his NBA Career. It’s a story based on adversity using his real life experiences to paint the picture and ultimately deliver positive messages of overcoming all obstacles we are faced with.

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It was an event for the ages. An excellent meet and great set up by RYU. There were tears, love and laughter all shared together with a sell out crowd inside the venue. The night started off with a promotional short film created and directed by @mr.KOA followed by champagne. As the night carried on there were chapter exerts read and a Q& A period for deeper reflection on what inspired the author.

"Before My Glory" Book Launch

Before My Glory is the first of a three part series according to Alliman. The books will all be based on different stages in his life that helped to shape his life. While there is no official launch date or title for the other two books, Before My Glory was made available December 6th 2019 for digital pre order on amazon.ca If you’re into reading physical books you could have picked up the paperback version at the official book launch on December 10th 2019 at RYU Queen Street West, Toronto. The paperback version is said to have unseen extras that the digital version doesn’t include.

Adidas Uses Helping Hand From Justin Alliman’s “Dream Chaserzzz Basketball” Program

With the home opener of the Toronto Raptors last week, there was no shortage of excitement in the city. Keeping in line with that, Adidas Canada took the opportunity to bring to light their Free to Create initiative. The brand collaborated with @Justinalliman, owner of @dream.chaserzzz to create and take York University basketball players through a practice plan which was co-hosted by the head coach of the Raptors 905, Jama Mahlaela.

 

Jama Mahlaela and Justin AllimanPhoto: Courtesy of @XTINEDO and @_KISHANMISTRY

Jama Mahlaela and Justin Alliman

Photo: Courtesy of @XTINEDO and @_KISHANMISTRY

The program is a state of mind that shapes the athlete’s world both on and off the court. The initiative focuses on three pillars which include:

Individuality / Inclusion

Adidas Basketball believes that anyone with a ball of any kind can play the game anytime and anywhere. Through multiple touchpoints, Adidas will celebrate and enable individuality through inclusion.

Limitless Potential

Adidas Basketball believes that once you discover identity and individuality, the potential to do more is limitless.

Self-Discovery

Adidas Basketball believes that on the journey towards creative freedom, self-discovery is one of, if not, the most important aspect of the journey.

 

After the practice session, the students were surprised with a video message by Adidas athlete Kyle Lowry, Point Guard for the Toronto Raptors. They were also invited to the home opener.

Photo: Courtesy of @XTINEDO and @_KISHANMISTRY

Photo: Courtesy of @XTINEDO and @_KISHANMISTRY

The students got the chance to be a part of the Gondola experience and enjoy the historic moment in Canadian basketball.

In addition to the York University activation, Adidas Canada popped up in Jurassic Park with a branded slot machine. Fans also had the opportunity to win 25th Anniversary Adidas Raptors tees and Ultraboost 19’ shoes.

When asked what it meant to be chosen by Adidas Basketball to create and run their session Justin replied “ It’s a very special moment, I had to really sit back and think how far I’ve come both as a trainer and as a company. To be able to do show my work on an Adidas platform and do it with my brother’s basketball team was truly something I won’t forget.